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Out Loud · by Blair Haney

Say it out loud. See what happens.

Out Loud helps people get clear on what they're building, then bring it to life.

Sometimes it's a brand. Sometimes it's a website. Sometimes it's a nonprofit. Sometimes it's a book. Sometimes it's something that doesn't have a name yet.

Start a conversationSee the work
Trusted by the people building it
FoundersCreatorsNonprofitsSmall brandsFriends with big ideas

How it works

Say it. Build it. Share it.

Every project starts the same way, no matter what you're building. The deliverables change. The transformation doesn't.

01

Say it

We start with the conversation most people skip. What are you actually building? Why does it matter? By the end, you know exactly what you're building.

Often looks likeClarity sessionsPositioning & messagingNamingFounder strategy

02

Build it

Then we bring it to life, in whatever form the idea needs. A brand. A website. A book. A nonprofit. Whatever the idea needs next.

Often looks likeBrand & logo identityWebsitesCreative directionBooks & long-form writing

03

Share it

Then it goes out into the world: clear, thoughtful, and still sounding like you.

Often looks likeLaunch strategySEO & discoverabilityContent systemsStorytelling & speaking

Clarity first. Craft second.

Why Out Loud

We keep the real thing to ourselves—out of fear, ego, or simply because we don't know how to say it. But the moment we say it out loud, everything changes.

A business begins. A relationship deepens. A boundary is set. A life changes.

In a world that's more connected than ever—and often lonelier than ever—saying it out loud is how we find each other. I help you say it, then build whatever comes next.

Selected Work

A few things I've helped bring to life.

A clothing brand, a nonprofit, a healthcare company, an agency, a small business, and this one. Different worlds, same work.

surlavague.com
Sur La Vague homepage

Clothing brand · Built from nothing

Sur La Vague

It started with a phone call from my business partner, who had an idea and needed someone to help bring it to life.

The challenge

There was no brand to refine. There wasn't a name yet. She had the vision and the instinct for the clothes, and needed someone to turn all of it into something people could actually buy from.

What I worked on

Brand strategyNaming & messagingVisual identityShopify websiteEmail marketingSocial mediaCreative direction

The outcome

Within days we had a name, a brand, and a store. Sur La Vague is a lifestyle brand now, with wholesale accounts and a community that keeps coming back. It still feels the way we hoped it would: relaxed, effortless, thoughtfully made.

Built from nothing. Growing for nearly 10 years.

forwardintent.org
Forward Intent homepage

Nonprofit · Clarity and growth

Forward Intent

It started with a trip to Utah and a conversation about helping veterans access treatment.

The challenge

The work was real and the need was urgent, but the story came out differently every time it was told. Before we could ask anyone for anything, we had to agree on what Forward Intent actually says.

What I worked on

Positioning & messagingBrand identityWebsite design and buildDonor & case-for-support pages

The outcome

One voice that holds across a website, a conversation, and an ask. The mission gets told with dignity now, and it sounds the same no matter who's telling it.

107 veterans funded in 14 months.

lyteco.co
LYTEco homepage

Healthcare · Launched fast

LYTEco

It started with a walk on the Katy Trail and an idea for Lauren's next chapter.

The challenge

She was leaving a long career to start her own company. There was no time for a six-month brand process, and no room to look like a company that had just started.

What I worked on

Brand strategy & messagingVisual identityWebsite design and buildLaunch

The outcome

We clarified the brand, wrote the messaging, made the identity, and launched the website. She went from an idea to a business people could find and take seriously.

Brand and website launched in 36 hours.

getrealagency.com
Get Real Talent homepage

Agency · Repositioned

Get Real Talent

It started with a FaceTime. Wesley wanted the brand to finally match the business she'd built.

The challenge

The agency had grown well past the brand it launched with. It needed to feel cleaner, more confident, and more established, without losing what made people like working with her in the first place.

What I worked on

Brand refreshLogo redesignVisual identityCreative direction

The outcome

A modern identity that reflects where the agency is headed, and finally looks like the company it already was.

An established agency, repositioned.

sourdoughlanebyjordan.com
Sourdough Lane homepage

Small business · Hobby to business

Sourdough Lane

It started after Thursday tennis, over margaritas, talking about whether selling bread to friends could become a real business.

The challenge

Friends kept asking to buy loaves, and it had quietly outgrown being a favor. The thing it needed wasn't more customers. It was a decision about what it actually was.

What I worked on

Business modelPricingNamingBrand identityPackagingStorytelling

The outcome

A hobby became a business, with pricing that works, a name that fits, and a brand people understood immediately.

From weekend hobby to a real business.

OUT LOUD

Wordmark · Monogram · Palette

Out Loud · The brand behind the work

Out Loud

It started with the realization that I'd been doing this for years without ever naming it.

The challenge

Taking my own advice was harder than giving it. I had to decide what this actually was, resist making it sound bigger than it is, and build something plain enough to last.

What I worked on

Positioning & namingBrand identityMessaging & voiceWebsite design and build

The outcome

A wordmark in capitals, a monogram that hides the name in plain sight, one dusty mauve, and a sentence I'd actually say out loud. Everything you're looking at is the work.

The project that explains the thinking.

Blair Haney

About

Hi, I'm Blair.

For years, friends kept calling me when they didn't know where to start.

Sometimes it was a brand. Sometimes a website. Sometimes a nonprofit. Sometimes they just had an idea they couldn't quite put into words.

We'd talk. We'd sketch. We'd move ideas around until everything clicked.

Eventually, I realized this wasn't something I occasionally did. It was the work.

I've built my own clothing brand, help lead a nonprofit, and I'm writing a memoir. Those experiences taught me what it feels like to build something that matters, and how valuable it is to have someone in your corner while you do it.

So I gave it a name. Out Loud.

If you're building something and don't quite know what it wants to become yet, I'd love to help.

Start a conversationSur La Vague ↗Forward Intent ↗

Journal

Out Loud, in writing.

Read on Substack →

1 Sept 2026

No “your turn”

Some kids just need more.

17 Aug 2026

C H O I C E S

Sometimes the whole effing lake is right behind you.

11 Aug 2026

OUT LOUD

Apparently I named the company before I realized it was an assignment.

Writing

Everything I've built started the same way. I said it out loud.

The Journal is where I share essays, observations, and pieces of the memoir I'm writing.

Let's talk

Tell me what you're building.

Whether it's a business, a brand, a website, or an idea that's still taking shape, I'd love to hear about it.

blair@hellooutloud.com